"Graphic design
is a form of visual communication used to convey a message or information to an
audience; it is a visual representation of an idea, relying on the creation,
selection, and organization of visual elements. Powerful graphic design imbues
a message with greater meaning.
"Graphic design
is therefore one of the ways in which creativity takes on a visual
reality," according to Professor Alan Robbins (Kean University).
A graphic design
solution can persuade, inform, identify, motivate, enhance, organize, brand,
rouse, locate, engage, and carry or convey many levels of meaning. A design
solution can be so effective that it influences behavior: you may choose a
particular brand because you are attracted to the design of its package, or you
may donate blood after viewing a public service advertisement."
- Extract from the book titled "Graphic Design Solutions - 4th Edition" - by Robin Landa
With this
understanding we can see that graphic design can be used very effectively if
used properly, though used poorly would undermine your efforts and may even
leave you confused as to why you did not get the expected results.
Graphic design can
consist of a variety of visual elements, but the effectiveness of the final
graphic design will depend on the use of these elements.
Graphic Design
Solutions - 4th Edition is a brilliant book that I am currently working my way
through and I recommend you read it if you are interested in graphic design,
either as a hobby or even if you are a professional, you can never be too well
informed.
Keep in mind that
graphic design is not only pictures on a page, but the use and organization of
visual elements, and effective graphic design is the use of those elements in
such a way as to elicit the desired response.
